Be the business AI recommends
More customers now ask ChatGPT, Google's AI Overviews, Gemini, Perplexity or Copilot who to call. If the AI doesn't know you, you're not in the answer.
Three names, one goal
You'll hear both terms. They overlap a lot, and we do both as part of the same work.
| Term | Stands for | Where it shows | Goal |
|---|---|---|---|
| SEO | Search Engine Optimisation | Google and Bing results, Google Maps | Rank in the list of links |
| AEO | Answer Engine Optimisation | Featured snippets, “People also ask”, voice assistants, AI Overviews | Be the direct answer to a question |
| GEO | Generative Engine Optimisation | ChatGPT, Gemini, Perplexity, Copilot, Claude, Google AI Mode | Be named and cited in AI-written answers |
How we get you into AI answers
AI visibility audit
We ask the main AI assistants the questions your customers ask and record who gets named and why.
Answer-first content
Each question answered clearly first, then the detail. AI tools quote content that's easy to lift.
Structured data
LocalBusiness, Service, FAQ and Review schema so machines understand who you are and where you work.
Consistent listings
Name, address, phone and services matched across your site, Google, Bing, Apple Maps and directories.
Reviews & mentions
Detailed reviews and mentions on local news, trade bodies and directories give AI the evidence to recommend you.
Monthly tracking
We re-run a fixed set of AI prompts every month and report where you appear.
AI search questions
Is SEO dead now that AI answers questions?
No. AI tools still lean heavily on websites that rank well and are trusted. GEO builds on good SEO rather than replacing it.
Can you guarantee ChatGPT will recommend me?
Nobody can guarantee that, and you should be wary of anyone who does. We improve the signals AI tools use and measure the results every month.
How long does it take?
Content and schema changes are picked up within weeks. Building mentions and reviews takes a few months.
Do I need a new website?
Not always. Many sites can be improved with content, schema and listing work. If the site blocks crawlers or is very slow, a rebuild may be quicker.
Find out what AI says about you
We'll run 20 real customer questions through the main AI assistants and show you who they recommend for your trade and town.